Connections matter

VIVO was tasked with launching Souvenaid, the first supplement designed to strengthen brain connections (synapses) through a specialized blend of nutrients – to help support memory function.

Memory connects us to the people, places, and things that matter most. Our campaign, “Connections matter,” showed the importance of connections, especially taking care of the ones in our brain.


Change the way the world thinks about memory loss by offering a scientifically credible solution for adults ages 50+.


Developed a creative platform that worked across television and digital engagements to connect with the audience and bring the importance of synapse health to life.