Reinventing the
value of the lab

VIVO partnered with Roche to bring together industry leaders for a full-day roundtable to discuss and debate the biggest challenges in the lab today, and how to fix them.

We transformed their insights into exclusive content, brought to life by a thought leadership campaign.


Empower lab leaders to shift their operating models to be a value creator for their system versus a cost center.


We helped Roche create an educational, multi-channel marketing campaign with exclusive content, showcasing key insights of pioneering lab leaders.