In partnership with Nutricia, a division of Danone, VIVO was tasked with launching Fortini – a first-of-its-kind formula for infants diagnosed with failure to thrive (FTT).
We created a multi-platform campaign targeting HCPs and parents called “Own the comeback”.
Provide relief to parents and physicians by introducing a nutritional, ready-made formula for infants diagnosed with FTT.
Created a campaign that connected emotionally with physicians and parents, which ultimately changed the approach to how infants with FTT are treated.
sales to goal in year 1
MCQ’s from paid media
sales statistically tied to paid media
return-on-ad-spend from Tier 1 paid media sources